Keep Your Bay Area Food & Farm Community Thriving with Foodwise

Foodwise and the Ferry Plaza Farmers Market have been here for you, providing essential lifelines between small family farms and our Bay Area community for more than 31 years. We need your support to continue this important work in 2025. Your donation helps:

• Support California farmers for a climate-resilient future. Our farmers markets provide vital income for 140+ sustainable farms and food businesses. The farms we work with are on the cutting edge of regenerative practices and they need support to stay viable in this challenging livelihood.
• Keep fresh, healthy food affordable for Bay Area families. As costs of living in the Bay Area rise, our Market Match program is a safety net for low-income families who use CalFresh EBT (food stamps) at our farmers markets, doubling their purchasing power for fresh, local food.
• Advance equity for BIPOC, immigrant, and limited-resource food entrepreneurs. Establishing a thriving food business is hard, made even more so by barriers due to structural racism. We assist early-stage BIPOC entrepreneurs in our market by underwriting permit costs, waiving our stall fees, and offering technical support as they build their businesses.
• Provide critical and free food education for kids. Through farmers market field trips, cooking classes, school gardens, and job training, we increase young people's desire to eat fresh fruits and vegetables and be empowered as future food leaders.

Join us in investing in the Bay Area food and farm community you love, and advancing solutions for a resilient and regenerative food future. Your donation, no matter the size, will make a big difference!

Your donation could be doubled if your employer offers a matching gift program (check here). Please let us know if you require any additional documentation to qualify for a matching contribution: give@foodwise.org